Tonies USA is looking for a Senior Manager, Customer Acquisition to lead our growth strategy across North America. In this role, you will define our strategy to acquire new customers and work cross-functionality across Product, Marketing, Ecommerce, Sales, and Operations to bring that strategy to life. You have a strong sense of ownership and are equally comfortable influencing others to deliver change as you are directly delivering your own projects. You are innovative, highly analytical, deeply curious, and share our ambitious vision to bring the benefit of Tonies to every child across North America. This position reports to the Vice President, E-commerce and Customer Strategy at Tonies USA and is an individual contributor role.

How you will make an impact

Strategy Development: Identify the key levers needed to drive Tonies’ customer acquisition and ensure that
Customer Analysis: Use all sources of customer information to determine how customers are making their Tonies purchase decisions in order to continuously advocate for value proposition improvements
Competitive Analysis: Monitor competitor developments and how that impacts the way customers perceive Tonies vs. other potential options
Channel Strategy: Determine the role that each channel should play to acquire customers in partnership with channel owners.
Initiative Delivery: Lead and deliver high value initiatives that will deliver a step change in our customer acquisition performance
Program Management: Manage a cross-functional set or projects to deliver customer acquisition improvements and keep key global stakeholders updated on progress and impact
Global Thought Leadership: Act as an international thought partner across all customer acquisition activities

What we are looking for

5+ years of experience of customer acquisition strategy development within a consumer goods or strategy consulting environment
Strong program management experience with a track record of developing and delivering global initiatives
Practical ability to translate analytical insights into specific business actions for a diverse business audience
A roll up your sleeves mentality, with a passion for problem-solving, big and small
Ability to work collaboratively with cross-functional teams and influence international stakeholders
Comfort with a remote working environment with ability to travel internationally and domestically (10%)
Bachelor’s degree; MBA preferred.

How to apply

If this job is interesting to you, in addition to applying through LinkedIn, please email [email protected] with your resume and a short description on these two prompts:

Thinking about the attitudinal mindsets set forth below, why are you the right person for a growth company like tonies right now(250 words or fewer).
What is the most effective mechanism you have found to identify, reach, and acquire new customers?

Only successful candidates will be contacted.

Join the tonies® team

We’re tonies®, makers of the Toniebox, an award-winning, screen-free audio system designed for little listeners ages three and up. We believe childhood should be a time filled with curiosity, wonder, and imagination – not spent staring at screens. Through audio stories and songs, the Toniebox offers a safe and playful way for children to experience the magic of narrative long before they can read the words on a page. With millions of Tonieboxes sold worldwide, we’re redefining storytime and offering families a better option when it comes to the entertainment they offer their kids. Our story is just getting started. Our team is growing fast with triple-digit growth rates, and we are looking for exceptional talent to join our amazing remote team in the US.

And most importantly, this potential team member will have the mindset to:

Leave a thumbprint (ownership mentality, not ego-driven but results driven)
Speak the truth (have the hard convos)
Give Energy (positive attitude, solution-oriented)
Collaborative-Spirit (contribute everywhere, not just in their department/silo, want each other to succeed)
Scrappy Mentality (can adapt to the tools and situation and find solutions, while working towards consistency won't shut down when things change, able to pivot with good info)