Performance Marketing Specialist
Remote | Latin America | Part-time (20 hours)
About Us:
At The Global Talent Co., we provide opportunities to work with leading innovative technology companies worldwide, offering stable employment, competitive compensation, career growth, and access to a community of 25k+ like-minded marketing professionals.
We're looking for a sharp, data-driven Performance Marketer to join our in-house team at The Global Talent Co. You’ll take full ownership of our paid media campaigns across Meta, LinkedIn, Google Ads, and emerging platforms like X and Reddit. Your mission: scale our candidate acquisition engine by running full-funnel campaigns that convert top-tier marketers into applicants.
Position:
As a Performance Marketer, you will be responsible for optimizing paid marketing campaigns, analyzing performance data, and ensuring smooth client delivery. You will play a key role in driving results through data-driven strategies, client collaboration, and creative execution.
Responsibilities:
About Us:
At The Global Talent Co., we provide opportunities to work with leading innovative technology companies worldwide, offering stable employment, competitive compensation, career growth, and access to a community of 25k+ like-minded marketing professionals.
We're looking for a sharp, data-driven Performance Marketer to join our in-house team at The Global Talent Co. You’ll take full ownership of our paid media campaigns across Meta, LinkedIn, Google Ads, and emerging platforms like X and Reddit. Your mission: scale our candidate acquisition engine by running full-funnel campaigns that convert top-tier marketers into applicants.
Position:
As a Performance Marketer, you will be responsible for optimizing paid marketing campaigns, analyzing performance data, and ensuring smooth client delivery. You will play a key role in driving results through data-driven strategies, client collaboration, and creative execution.
Responsibilities:
- Plan, manage, and optimize performance marketing campaigns across Meta (Facebook/Instagram), Google Ads, and LinkedIn.
- Test and experiment with new platforms such as X (Twitter), Reddit, and TikTok to expand acquisition reach.
- Own the full lifecycle of paid campaigns: targeting, creative briefing, testing, optimization, and reporting.
- Work closely with our creative and content teams to develop and iterate on high-performing ad assets.
- Monitor KPIs like cost per lead (CPL), cost per acquisition (CPA), and return on ad spend (ROAS) to guide strategic decisions.
- Develop insights from campaign data and translate them into actionable improvements.
- Stay up to date with platform changes, ad formats, algorithm shifts, and best practices.
- Continuously A/B test headlines, creative, landing pages, and calls-to-action to improve conversion.
- Build and manage dashboards to communicate performance metrics with the leadership team.
- 3–6 years of hands-on experience running paid campaigns across Meta, LinkedIn, and Google Ads.
- Track record of optimizing campaigns across the funnel, improving conversion and lowering CPL.
- Strong analytical mindset and experience working with tools like Google Analytics, Looker Studio, or Mixpanel.
- Comfortable managing and scaling paid budgets across multiple platforms.
- Experience collaborating with creatives to shape high-converting visual and copy assets.
- Familiarity with new or niche ad channels like Reddit Ads, X Ads (Twitter), or TikTok Ads.
- Self-motivated, organized, and excellent at working autonomously in a remote-first environment.
- Bonus: Background in talent acquisition, recruitment marketing, or marketing to marketers.