Performance Marketing Specialist
London Digital Web, based in London, is a digital agency specializing in web design, development, SEO, and digital marketing services. We empower businesses of all sizes to build strong online presences and achieve measurable growth through creative, data-driven digital solutions. Our team delivers high-performing, user-friendly websites and comprehensive digital marketing strategies, including PPC campaigns, social media, and content creation. With a client-first approach, we create impactful digital experiences tailored to long-term success. Trusted by businesses across industries, London Digital Web is a strategic partner for achieving digital growth.
This is a full-time remote role for a Performance Marketing Specialist. The specialist will manage day-to-day operations of performance marketing campaigns, including PPC (Pay-Per-Click), paid social media ads, and display advertising. Responsibilities include tracking and optimizing campaign performance, managing budgets, conducting performance analyses, and A/B testing. The role also involves collaborating with the creative team to create engaging ad copy, analyzing metrics to identify trends, and refining strategies to meet key performance goals.
- Experience with PPC advertising platforms such as Google Ads, Bing Ads, or social media ad platforms
- Understanding of data analysis and performance metrics, with proficiency in tools like Google Analytics
- Knowledge of A/B testing, conversion rate optimization, and audience segmentation
- Proficiency in creating engaging ad copy and understanding key digital marketing strategies
- Strong project management and communication skills, with attention to detail
- Experience with SEO or organic growth strategies is a plus
- Bachelor's degree in Marketing, Business, or a related field or equivalent experience
- Ability to work effectively in a remote environment with minimal supervision