Performance Marketing Specialist

Job Title:

Performance Marketing Specialist – Meta & Google Ads (Technical Growth Specialist)

📍 Remote – India-based only | 🕐 Full-time / Contract | 🎯 Immediate Start Preferred

🟦 About Scalehub

Scalehub is a high-performance marketing agency based in Dubai, working with elite brands across fashion, beauty, real estate, F&B, wellness, and eCommerce.

We don’t just “run ads.” We build revenue-generating performance systems powered by deep audience segmentation, sharp creative testing, structured reporting, and aggressive media buying.

We are hiring a Performance Marketing Specialist who can operate at a senior level, manage campaign performance across Meta and Google platforms, and scale results for clients in international markets, particularly in the GCC, UK, and US regions.

🟨 About the Role

You will take full ownership of paid media campaigns across Meta (Facebook and Instagram) and Google Ads (Search, Performance Max, Display, Shopping) from account setup to campaign scale.

This role requires a deep understanding of digital performance marketing mechanics, strong technical implementation skills, and data-driven decision-making.

You will work on international accounts where buyers, audiences, and consumer behaviors vary from region to region. Experience managing campaigns outside India is non-negotiable.

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Responsibilities

• Plan, launch, and manage high-performance campaigns on Meta and Google Ads

• Build and structure top-to-bottom funnels with clear TOF, MOF, BOF strategy

• Set up and maintain event-based tracking systems using GA4, Meta CAPI, GTM

• Collaborate with creatives and strategists to develop high-converting ad copy and visuals

• Conduct structured A/B tests across audiences, creatives, placements, and landing pages

• Analyze campaign data and implement daily optimizations for CPL, CPA, ROAS, and overall efficiency

• Build and deliver weekly reports with deep performance insights and action plans

• Scale campaigns while managing risk, frequency caps, attribution windows, and budget pacing

• Stay ahead of platform changes and proactively adapt strategies

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✅ Must-Have Technical Skills

• 2 to 5 years experience managing both Meta Ads and Google Ads for international markets (GCC, UK, US preferred)

• Deep hands-on proficiency with:

• Meta Ads Manager

• Google Ads (Search, Shopping, Performance Max, Display)

• GA4 and Looker Studio (formerly Data Studio)

• Google Tag Manager

• Meta Conversions API (CAPI)

• UTM tracking structure and campaign taxonomies

• Solid grasp of:

• Account architecture

• Campaign naming conventions

• Funnel psychology and retargeting sequences

• Experience managing monthly budgets of $30K+

• Must be based in India and able to work 4+ hours daily in Gulf Standard Time (GMT+4)

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Bonus Points

• Experience in fashion, real estate, health and wellness, or hospitality verticals

• Agency experience handling multiple ad accounts

• Familiarity with TikTok or Snapchat Ads

• Built campaign dashboards or custom BI tools for clients

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What You’ll Get

• Full ownership of ad accounts for premium international brands

• A supportive and collaborative environment with no micromanagement

• Predefined SOPs, frameworks, and optimization systems

• High growth potential with performance-based role evolution

• Direct path to Media Lead or Head of Growth

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📩 How to Apply
Apply us