Performance Marketing Executive


Company Description

Shuddh Swad Private Limited, based in Adra, Purulia (West Bengal), is building a modern traditional snacks brand rooted in authenticity, hygiene, and trust. We specialize in regional Indian products from Bihar, Jharkhand, and Purulia, delivered across India through strong digital presence and e-commerce platforms.

Our focus is clear: high quality traditional snacks, clean operations, smart distribution, and performance-driven growth. We are a young and fast-growing company building a scalable D2C and marketplace-driven brand in the traditional foods category.

Role Description

This is a remote role for an E-commerce Growth Executive (Performance Marketing).

We are looking for someone who understands performance marketing and can plan, launch, and optimize paid advertising campaigns (Meta / Google). The candidate should also know how to optimize product listings on platforms like Amazon and Flipkart, including keyword research and SEO optimization to improve ranking and conversions.

Key Responsibilities:

• Plan, execute, and optimize paid ad campaigns
• Manage and improve product listings (titles, keywords, descriptions, images)
• Conduct keyword research for marketplace SEO
• Analyze campaign data to improve ROAS and conversion rates
• Track performance metrics and identify growth opportunities
• Coordinate with internal team for creatives and campaign execution

This is a performance driven role. We are looking for someone analytical, execution focused, and growth oriented.

Qualifications

• Practical experience running Meta or Google Ads
• Understanding of Amazon/Flipkart listing management
• Knowledge of keyword research and SEO fundamentals
• Ability to analyze data and optimize campaigns
• Strong ownership mindset and ability to work independently
• Interest in scaling an e-commerce or D2C brand