Media Buyer

Senior Media Buyer – Home Renovation / Roofing (Video-First)

📍 Location


Remote

Full-time

🚀 About Us


We’re a lean, A1 performance marketing team serving 30+ roofing contractors across the U.S., and we’re scaling aggressively to 100+ clients.


No bloated layers. No politics. No babysitting.


We specialize in video-driven paid media systems that generate booked appointments and signed jobs for roofing and home renovation businesses. If you don’t understand contractors, sales cycles, and how to turn ads into revenue — this is not the role for you.


If you do — you’ll have autonomy, trust, and real impact.


🧠 The Role (Read Carefully)

We’re hiring a Senior Media Buyer who can own campaign execution end-to-end for roofing and home renovation clients.


This is not a “strategy-only” role.


This is not a “just launch ads and wait” role.


You will:

  • Set up
  • Launch
  • Optimize
  • Scale


Video-first paid media systems across TOF / MOF / BOF.

You must understand how contractors think, how homeowners buy, and how to turn attention into booked jobs.


🔥 Core Responsibilities


1. Campaign Setup & Launch
  • Build and launch Meta (Facebook/Instagram) video campaigns for roofing & home renovation clients
  • Structure accounts cleanly (TOF / MOF / BOF separation)
  • Implement proper tracking, events, and reporting
  • QA everything before launch — no sloppy work


2. Funnel Ownership (TOF → MOF → BOF)

You must know how to:

  • Run TOF video ads for awareness and demand creation
  • Build MOF retargeting (video views, engagement, site traffic)
  • Execute BOF conversion campaigns (lead forms, landing pages, booked calls)
  • Diagnose where funnels break and fix them fast


3. Video Ad Performance Optimization
  • Analyze hooks, angles, creatives, and messaging
  • Kill losers fast, scale winners responsibly
  • Give clear feedback on what video content is needed to improve results
  • Understand what works specifically in roofing & home renovation


4. Client Readiness & Professional Conduct
  • You don’t talk like a marketer — you talk like a business operator
  • Campaign updates are clear, calm, and confident
  • You understand contractor economics (job size, close rates, seasonality)
  • You protect the agency’s reputation at all times


🧩 Required Experience (Non-Negotiable)

You must have:


  • 3+ years managing paid social campaigns
  • Direct experience in home renovation or roofing marketing
  • Proven results using video ads (Meta primarily)
  • Experience running full-funnel paid media systems
  • Strong understanding of lead quality, not just CPL
  • Ability to work independently without hand-holding


If you’ve never marketed roofing, remodeling, windows, HVAC, solar, or similar trades — don’t apply.


🧠 Who You Are
  • Tactical, fast, and detail-oriented
  • Calm under pressure
  • Takes ownership and responsibility
  • Doesn’t make excuses — fixes problems
  • Understands that performance > opinions
  • Wants to grow with a team scaling hard


❌ This Role Is NOT For You If:
  • You need constant direction
  • You blame platforms instead of fixing campaigns
  • You don’t understand contractors or local service businesses
  • You want a “chill” role instead of a high-performance one


💰 Compensation
  • Competitive base pay (based on experience)
  • Performance-based growth opportunities
  • Long-term role as we scale to 100+ clients
  • High performers will be rewarded. Period.