Company Description

A fully online advertising agency, Pumpkin Advertising, specializes in digital marketing strategies, social media management, content creation, campaigns, and web development. Operating entirely in the digital space, the remote team of experts at Pumpkin Advertising delivers cost-effective, results-driven campaigns for businesses of all sizes.

Role Description

This is a full-time remote role for a Media Buyer at Pumpkin Advertising. The Media Buyer will be responsible for media planning, developing media strategies, analyzing data, communication with stakeholders, and executing media buying activities on various platforms.

Qualifications

Expertise in setting up, managing, and optimizing campaigns on Meta, Google, TikTok, and other ad platforms
Ability to track KPIs like CTR, CPA, ROAS and use this data to make budget and targeting decisions
Experience in building custom audiences, retargeting lists, and lookalikes, and adjusting based on performance
Experience in budget management, including allocating spend based on campaign goals and scaling successful campaigns
Bachelor's degree in Marketing, Advertising, or related field
3-7 years of experience in media buying

Media Planning and Media Strategy skills
Analytical Skills for data interpretation
Effective Communication skills for stakeholder engagement
Experience in Media Buying
Strong attention to detail and organizational skills
Ability to multitask and meet deadlines in a fast-paced environment
Knowledge of digital advertising platforms and tools
Bachelor's degree in Marketing, Advertising, Communication, or a related field