We are seeking a highly skilled and reliable Virtual Assistant to manage an executive’s LinkedIn account and drive lead generation efforts. The ideal candidate will use LinkedIn Sales Navigator to identify and target qualified leads, craft personalized messages on behalf of the executive, and guide prospects through the marketing funnel to secure presentation schedules. This role requires excellent communication skills, a sharp analytical mind, and meticulous attention to detail.

Key Responsibilities:

Utilize LinkedIn Sales Navigator to search for and identify qualified leads based on predefined criteria
Draft and send professional, personalized messages as the executive to engage prospects
Nurture leads through the marketing funnel, with the goal of scheduling presentations
Track all activities, lead progress, and outcomes in a shared Excel file
Maintain confidentiality and uphold the executive’s professional tone and brand voice

Qualifications:

Proven experience with LinkedIn and LinkedIn Sales Navigator (or similar tools)
Exceptional written communication skills with a professional and persuasive tone
Strong analytical thinking to assess lead quality and optimize outreach strategies
High attention to detail for accurate tracking and reporting in Excel
Trustworthy and able to handle sensitive information with discretion
Proficiency in Microsoft Excel for data tracking and management
Self-motivated, organized, and able to work independently in a remote setting
At least 2 years' work experience in a corporate setting
Prior experience as a virtual assistant or in a sales/marketing support role.

Leads Generation Specialist