Lead Generation Executive
RDX B2B specializes in innovative, results-driven demand generation strategies built for today’s dynamic B2B marketplace. Our team combines expertise from sales, content, operations, data, and creative disciplines to deliver impactful campaigns focused on driving revenue rather than superficial metrics. We work in partnership with clients, challenging assumptions and aligning efforts to produce meaningful outcomes. At RDX B2B, we aim to reinvent demand generation to meet the evolving needs of modern buyers.
This is a full-time remote position for a Lead Generation Executive. The individual in this role will be responsible for identifying and generating new leads, conducting market research to understand customer needs, engaging effectively with potential clients, and contributing to sales efforts. Collaboration with cross-functional teams to meet lead generation goals and maintain consistent pipelines is a critical component of the role.
- Proficiency in identifying and generating new leads through strategic initiatives
- Strong market research skills to effectively analyze potential markets and trends
- Excellent communication skills to engage with prospects and nurture relationships
- Experience with sales processes and ability to collaborate with sales teams to drive conversions
- Goal-oriented mindset and ability to work independently in a remote setting
- Familiarity with CRM tools and lead management systems is a plus
- Previous experience in B2B lead generation or sales roles is advantageous
- Bachelor’s degree in Business, Marketing, Communications, or a related field preferred