While the wine industry broadly has been stagnant or contracting in growth, Sophie James is growing at its maximum desired growth rate of 70-80% in the past two years.

This is a rare and exciting opportunity for a highly technical & analytical Growth Marketer with depth in Email and Influencer channels to work directly with the Co-Founders of one of the fastest growing DTC wine brands in the U.S.

We are female-led and 100% family owned by a first-generation husband and wife team who have three young daughters. We produce organically farmed, dry (sugar-free) wines with the belief that we all deserve quality wine like the Europeans have enjoyed for centuries, but grown from our vibrant and diverse Sonoma soils and climate.

We have validated messaging and storytelling that predictably piques interest from our target demographic to join our club. We have exceeded acquisition targets this year and re-platformed our business, enabling our marketing team with new email, influencer and ecommerce solutions. Conversion rate has more than doubled in Q4, and we’re just getting started.

We believe there are about 8 million women who would be interested to hear our story, but have not yet. However, in order to reach this market, we need to level-up our data & technical capabilities while bringing in a talented Head of Marketing who can take the reins on our acquisition execution to ensure everyone aligns their respective daily contributions to the company goals according to their individual expertise and creative genius.

In doing so, we expect to increasingly reach our target market, while generating more bountiful results from the creativity and hard work our team continuously delivers.

KPI’s you will contribute towards and manage reporting for:

Acquisition Rate (Forecast and Pacing)
Active Members
Churned Members
Retention / Churn Rate
LTV
Cost per acquisition
Accounts Reached
CVR
Join page conversion rate
DM
Capture email address / phone number
From email/SMS to New Member
NPS
Email list growth
Influencer campaign ROAS
Percentage of Acquisition Driven by Email / Conversion of Email List, both Historic and New

Responsibilities:

Take ownership of marketing channels (excluding organic-social) including marketing software, platforms and critical migrations.
Roll-up sleeves and execute day-to-day customer acquisition & life-cycle marketing responsibilities, primarily across email, SMS, paid-social and partnerships.
Optimize use of Klaviyo and fully exploit the features it offers.
Build core business dashboards and/or directly query data to produce & maintain KPI reporting.
Lead data analysis efforts to identify key data insights.
Level-up growth operations where there is high priority and impact, from data analytics, to reporting, to funnel optimization.
Drive efficiency in budget allocation and program performance by evaluating campaign ROI and adjusting tactics as necessary.
Implement systems for capturing customer feedback, reviews and managing brand reputation.
Regular reporting on business performance and key insights to the co-founders and the team.
Ideate with / Pitch Growth MVP tests to Co-Founders to increase brand reach and accelerate acquisition rate.

Potential responsibilities in the long term:

(Re)define KPIs and performance metrics, in concert with Co-Founders.
Produce and maintain a Target Market Analysis
Build a dashboard for meticulously tracking KPIs, and establish processes for swiftly iterating strategies to optimize campaign effectiveness and to achieve goals.
Identify & launch new high impact acquisition channels
Lead post-campaign retrospectives and report key lessons and go-forward plans.
Spearhead strategic initiatives to align our go-to-market approaches, fostering collaboration across teams and establishing streamlined processes for maximum efficiency.
Expand the influence and scope of the Growth Marketing team, fostering a culture of discipline, best practices, and consistency to drive scalability.
Be prepared to, over-time, build, mentor, and lead a high-performing team to sustainably execute growth initiatives.

Qualifications

>5 years / core marketing DNA in data, analytics, email marketing (incl. lifecycle)
This individual must have a history of digital and performance marketing in a DTC/ecommerce industry, ideally an industry that is brand sensitive, such as fashion or beauty, ideally with some digital/omnichannel experience.
Director or Senior Manager level experience for a consumer internet company
2+ years experience in developing and directing growth marketing initiatives, including user acquisition, funnel optimization, incl. a/b testing, lifecycle marketing & managing acquisition budgets of at least +$100,000.
Hands-on experience managing marketing tech stacks (CRMs, ESPs, Meta Ads Manager, Squarespace, Shopify, etc.) Google platforms (Google Analytics, AdManager, Google AdWords, SEO, etc) user-stitching, and customer acquisition across channels such as Email Marketing, website funnel and Paid Social.
Proven track record of driving and scaling pipeline generation in fast-paced environments.
Experience or strong familiarity with messaging automation
Demonstrated ability to approach business challenges with enthusiasm, positivity, creativity, innovation, and a results-oriented mindset.
Strong communication skills and executive presence, with the ability to articulate complex ideas effectively to stakeholders.
Strong leadership capabilities, with a focus on scalability and achieving organizational goals.
Proficiency in problem-solving methodologies and project prioritization in deadline-driven environments.
Commitment to fostering transparency, communication, accountability and fiscal responsibility within the organization.
Experience working with a wide variety of digital media/analytics platforms is a plus.

Nice to haves:

Inventory management and/or inventory forecasting
Familiarity with existing and emerging AI & automation
Familiarity or experience with ShopMy partnerships platform

Compensation: $160,000 – $220,000 base salary + performance-based bonus (15–20%). Actual compensation depends on experience, seniority, and demonstrated expertise in lifecycle, analytics, and performance marketing.

Location: Remote / North San Francisco Bay Area

Reports to: Sophie & James