Job Title: Go To Market (GTM) Strategist SaaS

Location: Remote, London, UK

Salary: Competitive, based on experience

Experience: 5 to10 years in SaaS environments

About Us

We are at the forefront of transforming HR and hiring through innovative technology platforms designed to simplify operations, enhance transparency, and empower businesses and professionals alike.

PixelsHR is an end to end, all in one HR platform purpose-built for startups and SMEs. It streamlines people operations while ensuring seamless compliance. From centralized employee records and intelligent leave management to structured onboarding and secure whistleblowing workflows, PixelsHR equips businesses with the tools they need to operate efficiently and confidently. With real-time compliance alerts, automation-driven productivity, and an intuitive user experience, PixelsHR enables smaller organizations to operate with the sophistication of larger enterprises without the complexity or cost.

TrustCV is a career verification platform that restores trust and transparency to hiring. In today’s job market, CVs can be enhanced or inflated using AI tools or unverified experience, making it challenging for employers to know which profiles are genuine. TrustCV solves this by enabling professionals to build verified career profiles, where work experience, education, and certifications can be authenticated by trusted sources. Candidates can manage their professional identity securely, while recruiters gain confidence through verified profiles, reducing hiring risks and making the recruitment process faster, safer, and more reliable.

Together, PixelsHR and TrustCV are redefining how businesses manage talent from hiring and verification to onboarding and ongoing people operations creating smarter, more transparent, and stress-free solutions for growing organizations.

We are recruiting for both companies and both products:

PixelsHR - PixelsHR | All-in-One HR Software for UK Businesses

TrustCV: TrustCV - Global Verified Career Identity Infrastructure

Role Overview

As our GTM Strategist, you will be responsible for driving revenue growth, adoption, and customer engagement through data driven go to market strategies. You will partner with Product, Marketing, Sales, and Customer Success teams to ensure alignment across the entire customer lifecycle and influence the direction of our market expansion.

Key Responsibilities

Develop and execute comprehensive GTM strategies for new and existing SaaS products.
Conduct deep market research, competitive analysis, and customer segmentation to identify opportunities and optimize product positioning.
Lead product launches, define pricing frameworks, and create messaging that resonates with target audiences.
Analyise KPIs, funnel metrics, and market trends to measure GTM effectiveness and continuously optimize strategies.
Drive cross-functional alignment and influence senior stakeholders to ensure cohesive market execution.
Identify new channels, partnerships, and growth opportunities to accelerate market penetration.
Champion a customer-centric approach across all GTM initiatives, ensuring exceptional experience throughout the customer journey.

Required Candidate Profile

Proven SaaS GTM Expertise: 5 to10 years leading go to market strategies for B2B SaaS products, with deep understanding of subscription models, SaaS metrics (ARR, MRR, churn, LTV), and complex sales cycles.
Strategic Leadership: Experience shaping and executing multi-product GTM strategies, collaborating with senior stakeholders, and aligning cross functional teams.
Market & Customer Insight: Ability to translate market research, customer segmentation, and competitive intelligence into actionable GTM plans.
Data Driven Decision Making: Advanced analytical skills; comfortable with quantitative modelling, forecasting, and deriving actionable insights from metrics.
Product Launch & Positioning Mastery: Skilled in product messaging, pricing strategy, launch planning, and adoption frameworks.
Collaboration & Communication: Exceptional communicator capable of building consensus, presenting complex strategies clearly, and driving alignment across distributed teams.
Innovation & Growth Mindset: Entrepreneurial thinking with a proven track record of scaling products or markets successfully.
Preferred: MBA or equivalent; experience in international markets; familiarity with marketing automation (Marketo, HubSpot), analytics platforms (Looker, Tableau), and GTM frameworks (SPIN, Challenger Sale).

What We Offer

Competitive salary and performance based incentives.
Fully remote work setup
Collaborative, innovative, and growth-oriented company culture.
Opportunities for professional development and career growth.