Google Ads Specialist (Lead Generation - Home Services)



Google Ads Lead Generation Specialist – Home Services (Remote)


World of Floors is a well established flooring company based in the Detroit Metro area, specializing in Shop-At-Home flooring sales.

We are seeking an experienced Google Ads specialist who understands lead generation marketing for local service businesses.

Our goal is simple: generate qualified in-home flooring estimate requests at a profitable cost per lead.

This is NOT a social media role. This position focuses strictly on high-intent search traffic.


Responsibilities

• Build and manage Google Search campaigns for flooring installation

• Keyword research and expansion

• Negative keyword management

• Bid management and budget optimization

• Conversion tracking setup (calls + form submissions)

• Weekly performance reporting

• Landing page optimization recommendations


Performance Targets

• Maintain cost per lead

• Generate 150+ estimate requests per month

• Maintain strong Quality Scores across campaigns


Requirements

• 3+ years Google Ads experience

• Proven lead generation campaign results

• Experience with call tracking and conversion tracking

• Strong English communication


Compensation

$1,500 – $2,500/month depending on experience.

Please include:

  1. Screenshots of campaign performance you have managed
  2. Example cost per lead results
  3. Description of campaign structure used