Digital Marketing & Brand Specialist
Location: Remote | Type: Part-Time | Compensation: $700-800/month
Who We Are
At UPKEY Rentals, we’re redefining what it means to feel “at home” while away. Based in Gainesville, Florida, we manage a growing portfolio of thoughtfully designed vacation homes that prioritize comfort, style, and hospitality in every detail. Whether hosting a traveling nurse, a Gator football fan, or a family exploring Florida’s freshwater springs, we deliver more than a stay — we create memorable, elevated guest experiences.
As one of the top-rated short-term rental operators in the region, we are known for our quality, care, and commitment to excellence. We're a small, nimble, and passionate team with big ambitions. If you're someone who thrives in an environment where you can make a real impact and grow alongside the business, keep reading.
The Role
We're hiring a Digital Marketing & Brand Specialist who can own and elevate our online presence, increase direct bookings, and build long-term brand awareness. This person will play a pivotal role in building and sharpening our brand identity and strategy as we scale. If you’re a strategic thinker with a proven background in brand building, executing digital marketing campaigns, and hospitality marketing within the U.S., and you’re not afraid to get your hands dirty to grow a brand—you might be exactly who we’re looking for.
You'll Be Focused On
WHY JOIN UPKEY?
Who We Are
At UPKEY Rentals, we’re redefining what it means to feel “at home” while away. Based in Gainesville, Florida, we manage a growing portfolio of thoughtfully designed vacation homes that prioritize comfort, style, and hospitality in every detail. Whether hosting a traveling nurse, a Gator football fan, or a family exploring Florida’s freshwater springs, we deliver more than a stay — we create memorable, elevated guest experiences.
As one of the top-rated short-term rental operators in the region, we are known for our quality, care, and commitment to excellence. We're a small, nimble, and passionate team with big ambitions. If you're someone who thrives in an environment where you can make a real impact and grow alongside the business, keep reading.
The Role
We're hiring a Digital Marketing & Brand Specialist who can own and elevate our online presence, increase direct bookings, and build long-term brand awareness. This person will play a pivotal role in building and sharpening our brand identity and strategy as we scale. If you’re a strategic thinker with a proven background in brand building, executing digital marketing campaigns, and hospitality marketing within the U.S., and you’re not afraid to get your hands dirty to grow a brand—you might be exactly who we’re looking for.
You'll Be Focused On
- Direct Booking Growth
- Develop and implement digital campaigns (social, SEO, email, web) that drive traffic to our direct booking site.
- Strategize with leadership on promotions, landing pages, and guest incentives.
- Help us reduce reliance on OTAs by targeting a 50%+ direct booking ratio.
- Brand Awareness & Brand Strategy
- Collaborate with leadership to define and refine our brand compass, values, voice, and positioning.
- Craft and execute a U.S.-focused brand strategy tailored to short-term rental guests and property owners.
- Write clear, creative content that aligns with our mission and amplifies awareness across target audiences.
- Tell compelling visual and written stories to build trust and emotional connection with our audience.
- Maintain a robust content calendar that reinforces consistency and elevates our brand presence.
- Digital Marketing Execution & Influencer Collaboration
- Plan, create, and schedule content across social platforms (Instagram, Facebook, TikTok).
- Launch and track campaigns that increase reach, engagement, and bookings.
- Identify and engage with influencers, travel bloggers, and brand partners to expand visibility.
- Monitor performance and trends across digital channels, adjusting tactics to optimize results.
- Own the brand-building process and help shape how UPKEY shows up online and in-market.
- Develop and manage multi-channel digital marketing initiatives.
- Write/edit engaging blog posts, property descriptions, captions, and newsletters.
- Collaborate with the leadership team to ensure all efforts align with company goals.
- Track social/media metrics and provide reporting that translates into next steps.
- Support occasional email marketing, promotional campaigns, and reputation management.
- 2+ years of experience with digital marketing and demonstrated experience building brands from the ground up, including defining brand identity, strategy, and voice.
- Proven success increasing brand awareness for hospitality providers within the U.S. market and track record of increasing direct bookings
- Strong written communication and a keen eye for brand voice and visual consistency.
- Hands-on experience executing digital marketing campaigns through social media, SEO, and email.
- Familiarity with tools like Canva, Adobe Creative Suite, Later, Mailchimp, and Instagram/Facebook/TikTok scheduling.
- Ability to take initiative, meet deadlines, and work independently in a remote environment.
- Bonus: Experience working with travel/lifestyle brands and influencers in the short-term rental space.
WHY JOIN UPKEY?
- Be part of a small, high-performing, and genuinely supportive team.
- Flexible hours with a consistent part-time schedule.
- Real opportunity to grow in responsibility, compensation, and creativity.
- Direct impact on the growth and success of a business redefining hospitality in Florida.