Database Marketing Analyst
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Title: Database Marketing Analyst
Location: Remote
Duration: Long-Term Contract/Contract-to-Hire
Work Requirements: , Holders or Authorized to Work in the US. W2/Direct-employment only.
Top Skills Required:
This position is responsible for the development and creation of marketing campaign populations for retail direct marketing initiatives to residential and small business customers and prospects. Working closely with Marketing, the position is responsible for understanding the marketing requirements, developing and extracting the target population, and formatting the information for campaign execution.
Essential Duties/Responsibilities:
Technology is our focus and quality is our commitment. As a national expert in delivering flexible technology and talent solutions, we strategically align industry and technical expertise with our clients' business objectives and cultural needs. Our solutions are tailored to each client and include a wide variety of professional services, project, and talent solutions. By always striving for excellence and focusing on the human aspect of our business, we work seamlessly with our talent and clients to match the right solutions to the right opportunities. Learn more about us at inspyrsolutions.com.
INSPYR Solutions provides Equal Employment Opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, or genetics. In addition to federal law requirements, INSPYR Solutions complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities
Title: Database Marketing Analyst
Location: Remote
Duration: Long-Term Contract/Contract-to-Hire
Work Requirements: , Holders or Authorized to Work in the US. W2/Direct-employment only.
Top Skills Required:
- Strong skills in SAS is a requirement for this role. Candidates without SAS experience will not be considered.
- Previous experience in database marketing and creation of target marketing campaign populations is a requirement.
This position is responsible for the development and creation of marketing campaign populations for retail direct marketing initiatives to residential and small business customers and prospects. Working closely with Marketing, the position is responsible for understanding the marketing requirements, developing and extracting the target population, and formatting the information for campaign execution.
Essential Duties/Responsibilities:
- The Analyst will work with marketing teams (segment, channel, campaign execution) to take list requirements and produce accurate and timely campaign lists per the specifications provided to the DBME team.
- Develop campaign populations for targeted marketing campaigns for multiple marketing channels
- Collaborate with Segment Marketing to understand and document campaign list requirements as defined by Segment Marketing as well as coordinate with Channel Marketing to ensure delivery and issue resolution of any campaign population issues during delivery and execution
- Seek guidance on and get direction for complex solutions to DBME tasks and activities
- Provide campaign population insights
- Interact and coordinate with Marketing Analytics which involves passing data back and forth between the groups
- Serve as key contact point to segment marketing and channel marketing
- Set coding and development standards for the group to ensure consistency across all campaigns.
- Serve as overall quality assurance lead for campaign development work
- Bachelor's degree in Marketing, Business, Computer Science or a quantitative science from an accredited four-year college or university preferred.
- Minimum 2 years of SAS experience is a must
- Solid foundation and understanding of Unix AIX operating systems, and a good understanding of Oracle functions and SQL tools such as TOAD
- Knowledge of the utility and/or deregulated energy industry and/or TX SET protocols is preferred. Good understanding of the Texas utility market.
- Hard working, dependable and a team player
- Be open to change, work towards process improvement, automating manual tasks and eliminating waste
- Excellent SQL and relational database skills
- Outstanding SAS or other statistical and data analysis tool skills
- Strong UNIX and Windows environment skills
- Data manipulation, preparation, and presentation skills
- Microsoft Office proficiency, particularly Excel and Access
- Familiarity with marketing campaign concepts and customer segmentation
- Experience with campaign management tools preferred
- Excellent written and verbal communication skills
- Track record of on-time delivery of campaign and project deliverables
- Thorough understanding of direct marketing and campaign management concepts
- Demonstrate high degree of ethics and strong sense of business judgment
- Comprehensive medical benefits
- Competitive pay, 401(k)
- Retirement plan
- and much more!
Technology is our focus and quality is our commitment. As a national expert in delivering flexible technology and talent solutions, we strategically align industry and technical expertise with our clients' business objectives and cultural needs. Our solutions are tailored to each client and include a wide variety of professional services, project, and talent solutions. By always striving for excellence and focusing on the human aspect of our business, we work seamlessly with our talent and clients to match the right solutions to the right opportunities. Learn more about us at inspyrsolutions.com.
INSPYR Solutions provides Equal Employment Opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, or genetics. In addition to federal law requirements, INSPYR Solutions complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities