We are looking for a skilled and analytical Data Analyst with proven iGaming experience to join our team. The ideal candidate has 3+ years of hands-on data analysis experience and a strong understanding of player behavior, segmentation, and performance analytics within the iGaming industry.

Market Research & Competitor Analysis

Conduct detailed market research to understand target audience segments.
Analyze industry trends, player behaviors, and competitor strategies to support strategic decisions.

Data Collection & Statistical Analysis

Gather demographic, behavioral, and psychographic data from multiple internal and external sources.
Apply statistical techniques to interpret complex datasets and identify actionable insights.

Segmentation Strategy Development

Develop and optimize customer segmentation models based on quantitative and qualitative research.
Define audience segments that support personalized marketing, retention, and product strategies.

Customer Profile & Persona Creation

Create detailed customer profiles and personas based on real user behavior.
Ensure profiles accurately support marketing, product planning, and targeting efforts.

Targeted Campaign Support

Collaborate with marketing teams to design and launch targeted campaigns.
Tailor messaging and offers according to specific segment needs and behaviors.

Customer Journey Mapping

Build end-to-end customer journey maps for key user segments.
Identify touchpoints and opportunities to increase engagement, conversion, and retention.

Personalization Support

Work with creative and CRM teams to develop personalized communications and content.
Ensure content strategies align with audience insights and segmentation data.

Performance Monitoring & Reporting

Track campaign performance and segment behavior using defined KPIs.
Deliver regular reports highlighting trends, insights, and optimization opportunities.

Cross-Functional Collaboration

Provide actionable insights to product, retention, sales, and customer service teams.
Support business units in tailoring strategies for different customer segments.

Technology & Tools Usage

Use analytics and visualization tools such as Google Analytics, Tableau, Power BI, CRM systems, and marketing automation platforms.
Stay informed about new data tools and emerging technologies.

Continuous Improvement

Continuously refine segmentation strategies based on new data and changing market dynamics.
Benchmark internal practices against industry standards.

Regulatory Compliance

Ensure compliance with GDPR and other relevant data privacy regulations.
Maintain confidentiality and security of all research data

Requirements

Minimum 3 years of experience in data analysis
iGaming experience is a MUST
Strong proficiency with analytics and visualization tools (Power BI, Tableau, GA, etc.)
Solid understanding of segmentation, customer journeys, and lifecycle behavior
Strong analytical and statistical skills
Excellent communication and presentation abilities

Benefits

Fast-growing and innovative iGaming environment

Remote and flexible work setup

Opportunity to shape data-driven strategy and growth

Supportive and collaborative team culture