About Oxigen Business Group

Oxigen Business Group is a fitness consulting company specialising in growth strategy and CRM-driven marketing systems for fitness studios. We support 30+ client accounts with structured email and SMS marketing campaigns designed to drive leads, conversions, retention, and revenue.

Our marketing systems, workflows, and campaign strategies are already built. We are now looking for a highly detail-oriented CRM & Marketing Operations Coordinator to manage campaign execution and support marketing operations at scale.

Role Overview

This is an execution-focused role responsible for deploying, personalizing, scheduling, and reporting on email and SMS campaigns across multiple client accounts.

In addition to campaign deployment, this role supports broader marketing operations, CRM hygiene, reporting, and internal marketing initiatives during non-campaign periods.

This position is critical in removing operational bottlenecks, ensuring campaign accuracy, and supporting the scalable growth of Oxigen Business Group.

Role Breakdown

70% – Client Campaign Deployment & CRM Execution

30% – Marketing Operations & Internal Support

Key Responsibilities

1. Campaign Personalisation & Deployment (Primary Responsibility)

Copy master campaign templates into client CRM accounts
Update client-specific details (offers, dates, pricing, studio details, branding elements)
Personalize subject lines, headers, and merge fields
Perform thorough QA checks before scheduling
Schedule and send email and SMS campaigns
Ensure campaigns align with the master marketing calendar
Monitor execution timelines across 30+ accounts
Accuracy and attention to detail are critical in this function.

2. CRM Management & Data Integrity

Navigate existing workflows and understand client sales journeys
Ensure campaigns integrate properly within active automations
Maintain list segmentation integrity
Audit tags and automation triggers for consistency
Support database hygiene (inactive contacts, duplicates, SMS consent compliance)

3. Reporting & Performance Tracking

Pull campaign metrics (open rates, CTR, conversions, SMS metrics)
Compile weekly or monthly campaign performance reports
Maintain reporting dashboards or tracking sheets
Flag anomalies or performance inconsistencies to leadership
Assist in identifying engagement trends across campaigns

4. Client Communication Support

Send campaign confirmations to clients
Communicate execution updates when required
Escalate strategic or performance-related questions to the Head Consultant

5. Marketing Operations & Internal Support (Between Campaign Cycles)

Assist with Oxigen’s internal email campaigns
Format and schedule newsletters
Prepare CRM templates for upcoming campaigns
Organize and maintain master template libraries
Standardize campaign naming conventions and documentation
Support new client CRM setup preparation
Maintain SOP documentation and campaign checklists
This portion of the role ensures continuous operational improvement and scalability.

What Success Looks Like

Within 60–90 days:
Campaign deployment is no longer a bottleneck
100% on-time campaign scheduling
Minimal execution errors across accounts
Head Consultant's time freed from repetitive execution
Consistent, clean reporting delivery
Improved CRM organisation and data hygiene

Required Skills & Experience

2+ years experience working inside a CRM platform
Experience managing multiple client accounts simultaneously
Strong understanding of email and SMS marketing fundamentals
High attention to detail and strong QA discipline
Comfortable working with spreadsheets and performance data
Strong time management and deadline execution
Ability to follow structured SOPs and systems

Preferred Experience

Experience in the fitness industry or studio marketing
Familiarity with Mindbody or fitness-related CRM ecosystems
Experience working within a marketing agency environment
Understanding of sales funnels and lifecycle marketing (execution level)
Core Traits We Value
Highly organized and process-driven
Calm and focused under deadlines
Takes ownership of outcomes
Comfortable working with structured repetition at high accuracy
Proactive in identifying inefficiencies
Clear and professional communicator

KPIs for This Role

Campaign accuracy rate
On-time campaign deployment
Error reduction across accounts
Reporting consistency and timeliness
CRM data integrity improvements
Operational efficiency gains

Why This Role Matters

This role is central to scaling Oxigen Business Group. By taking ownership of campaign execution and marketing operations, you will directly support client growth while enabling leadership to focus on strategy, consulting, and expansion.

You will be part of building a marketing delivery engine that supports 100+ clients with precision and consistency.