About the Role

As the Lifecycle & CRM Coordinator, you are a detail-oriented marketing operator and execution partner who supports the planning, execution, and optimization of customer lifecycle and CRM programs. You have hands-on experience in email and SMS marketing execution, a strong understanding of customer data, segmentation, and campaign workflows, and a proven ability to manage details, timelines, and reporting that keep lifecycle programs running smoothly. This role is critical to enabling high-quality execution, supporting retention performance, and freeing the Manager to focus on strategy and optimization.

***This role is for candidates that reside in CT, FL, GA, IL, KY, MA, MN, MS, NY, OH, TX, WI***

What You’ll Do

Campaign Execution & Coordination

Support the execution of lifecycle marketing campaigns across email and SMS, including scheduling, QA, deployment, and validation.
Ensure campaigns are delivered accurately, on time, and aligned with business priorities, promotional strategies, and key company initiatives.
Assist with building and updating campaigns within CRM and marketing automation platforms.
Maintain lifecycle and CRM calendars to ensure accuracy, cross-functional alignment, and timely delivery.
Coordinate assets, approvals, and inputs across Creative, Brand, and Ecommerce teams.
Provide support as needed for special projects, product launches, and seasonal or promotional campaigns.

CRM Operations & Data Support

Support audience management processes, including growing, segmenting, and optimizing email lists to improve engagement and revenue performance.
Manage audience lists, segmentation logic, and campaign setup based on defined lifecycle strategies.
Track and report on core CRM performance metrics, including revenue, engagement, and deliverability, and help develop benchmarks and standardized reporting views.
Pull, compile, and analyze campaign performance data for review by the Lifecycle & CRM Manager and broader team.
Assist the Lifecycle & CRM Manager in A/B test ideation and scheduling within the testing roadmap; support test setup, tracking, and documentation of learnings.
Assist in maintaining clean data, naming conventions, and campaign documentation to ensure operational excellence.

Process, Documentation & Continuous Improvement

Document lifecycle marketing workflows, playbooks, and best practices to support scalability and consistency.
Identify opportunities to improve efficiency, reduce errors, and streamline campaign execution.
Support ongoing enhancements to CRM tools, templates, reporting frameworks, and automation.

As a Curio Team Member

You exemplify CURiO Cornerstones and strive for personal leadership in your role.
You collaborate across teams and maintain a positive, respectful, and cooperative workplace environment.
You take ownership of your professional development by seeking learning opportunities and staying current in your field.
You manage your time effectively and work with others to contribute to team and company goals.
You maintain and protect company proprietary information.
You follow all safety guidelines, report concerns promptly, and maintain a clean, safe, and organized workspace.
You understand that success in your role could include occasional extended work hours as necessary to meet seasonal deadlines and that periodically, you may be asked to perform other duties not included in your role description.

What You Bring

Qualifications:

2–4 years of experience in email marketing, CRM, digital marketing, or a related role.
Demonstrated experience supporting campaign execution and marketing operations.
Strong organizational skills with the ability to manage multiple tasks and deadlines.
Excellent written communication skills with strong attention to detail.
Intermediate proficiency in Microsoft Office Suite, including Excel.
Experience working with email and/or SMS platforms (e.g., Listrak, Klaviyo, or similar).
Familiarity with analytics tools and basic performance reporting.
Experience working with content management systems or marketing automation tools.

Preferred:

Bachelor’s degree in marketing, Communications, or a related field.
Experience in consumer brands, ecommerce, or retail environments.
Exposure to social or digital content management tools (e.g., Hootsuite, SproutSocial).

Core Competencies:

Strong attention to detail and commitment to quality execution.
Ability to follow processes while adapting to change in a fast-paced environment.
Proactive mindset with a willingness to learn new tools and skills.
Strong time management and prioritization skills.
Collaborative working style with cross-functional partners.

Additional Information

Travel Requirement: less than 5%
Work Environment: General office or home office environment
Physical Requirements:
Occasionally required to lift and/or move items weighing 10 – 15 pounds.
When in a facility, occasional exposure to dusty and fragrant conditions

Why Join CURiO

At CURiO, we craft beautiful experiences for the home and body through our fragrance and personal care brands. We’re committed to creating a collaborative, inclusive workplace where talent can thrive and grow. You’ll be part of a passionate team driving meaningful work — with the agility of a growth company and the heart of a purpose-driven brand.

Health & Welfare Benefits

Eligibility begins on the first day of the month following 30 days of employment unless noted otherwise:

Medical, Dental, Disability Insurance (cost shared)
Life/ AD&D Insurance (employer paid)
Additional voluntary benefit offerings (employee paid): Vision, Accident, Flexible Spending Account, Health Savings Account, Dependent Care Flexible Spending Account, Voluntary Term Life Insurance, AD&D
401(k) – After 6 months of employment on next quarterly entry date

Equal Opportunity Employer

Curio is proud to be an Equal Opportunity Employer. We celebrate diversity and are committed to building an inclusive environment for all employees.

Coordinator, CRM