Content Growth Marketer & Storyteller
About Voolnox
Voolnox is an enterprise-grade automated penetration testing platform that democratizes security testing for organizations of all sizes. We've built a sophisticated desktop application that orchestrates industry-standard security tools into a single, deterministic, policy-driven security assessment pipeline.
We're solving a critical problem: security testing is expensive, inconsistent, and inaccessible to most organizations. Voolnox changes that.
The Role
We're looking for a Content Growth Marketer & Storyteller who can take our powerful technology and translate it into compelling narratives that drive adoption, generate qualified leads, and secure demos with organizations that desperately need what we've built.
This isn't a traditional marketing role. You'll be our voice in the market - the person who helps security teams, DevOps engineers, compliance officers, and CTOs understand why Voolnox is the solution they've been searching for.
What You'll Do
1. Develop & Execute Go-to-Market Strategy
- Build and own the complete go-to-market strategy across target verticals
- Identify and prioritize high-value market segments
- Develop positioning and messaging frameworks
- Create account-based marketing strategies
- Design customer journey maps
- Establish pricing communication strategies
- Conduct competitive analysis and market intelligence
- Define and track key growth metrics
2. Tell Our Story & Build Brand
- Craft compelling narratives around automated security testing
- Develop case studies, success stories, and testimonials
- Create thought leadership content
- Write blog posts, whitepapers, and technical articles
- Build brand voice and guidelines
- Speak at conferences and webinars
3. Drive Lead Generation & Pipeline Growth
- Execute multi-channel content marketing campaigns
- Create gated content such as guides and templates
- Build email nurture sequences
- Optimize landing pages and funnels
- Leverage LinkedIn and developer communities
- Partner with influencers and analysts
- Implement lead scoring frameworks
4. Secure Demos & Close Deals
- Develop demo request campaigns
- Create demo scripts and sales decks
- Build sales enablement content
- Participate in sales calls
- Develop proposal templates
- Create urgency-driven campaigns
- Optimize demo-to-customer conversion rates
5. Drive Product Adoption & Customer Success
- Develop onboarding content
- Create product education materials
- Build customer advocacy programs
- Develop upsell and cross-sell content
- Create video content showcasing capabilities
Who You Are
Must-Haves
- Proven track record of generating leads and revenue through content marketing
- Strategic thinking and go-to-market execution ability
- Revenue accountability experience
- Exceptional storytelling ability
- B2B SaaS or security industry experience
- Data-driven mindset
- Self-starter mentality
- Strong writing skills
- Understanding of technical audiences
- Sales enablement experience
Nice-to-Haves
- Experience marketing to security professionals
- Cybersecurity or penetration testing background
- Experience with ABM strategies
- Experience scaling marketing programs
- Video production skills
- SEO expertise
- Marketing automation experience
- Active presence in developer communities
- Enterprise sales collaboration experience
- Understanding of SaaS metrics
Compensation & Benefits
- Competitive salary
- Equity/stock options
- Performance bonuses
- Flexible work arrangements
- Professional development budget
- Health & wellness benefits
Location & Work Arrangement
Remote-first - Work from anywhere
Why This Role Matters
Security testing is expensive, inconsistent, and inaccessible. Voolnox fixes this. But technology alone isn't enough - we need someone who can tell our story and help organizations understand why automated security testing is the future.
Voolnox is an equal opportunity employer.