Brand Insights Analyst (Marketing Manager)


Job Title: Brand Insights Analyst (Marketing Manager)
Location: Remote
Hours: 40 hours/week (EST)
Rate: $80/HR W2
Start: ASAP
Duration: 3+ months
Benefits: Health, dental, vision, 401k

Day-to-Day Responsibilities
  • Manage global projects across multiple regions and cultures
  • Coordinate and communicate with a wide range of stakeholders
  • Develop and deliver written reports and insights
Must-Have Qualifications

Relevant Titles:

  • Senior Researcher
  • Senior Data Analyst

Industry Experience:

  • Client companies
  • B2C environments with multi-region or multi-market exposure

Technical Skills & Tools:

  • Microsoft Office Suite (advanced Excel, Word, PowerPoint)
  • Experience with reporting tools (e.g., SPSS, Tableau or similar platforms)
  • Ability to synthesize data into clear, actionable insights

Core Skills & Experience:

  • Strong statistical understanding (e.g., interpreting trends, variance, regression concepts)
    • Ability to distinguish meaningful changes vs. data noise
    • Familiarity with concepts such as statistical significance and drivers of change
  • Experience managing large-scale survey programs and trackers across multiple countries
  • Ability to analyze datasets (primarily in Excel), synthesize findings, and translate into compelling narratives
  • Experience working with and managing multiple vendors (e.g., fieldwork, data processing)
  • Understanding of perception vs. behavioral metrics and identifying barriers
  • Proven ability to manage complex programs with multiple dependencies

Team Structure:

  • Works closely with a team lead and cross-functional insights team (~8 members)
  • Regular interaction with a broad set of stakeholders
Nice-to-Have Qualifications
  • Experience working with global research suppliers
  • Familiarity with dashboard/reporting tools managed by third-party vendors
Additional Information

This role requires an individual with strong data analysis, storytelling, and supplier management capabilities. The ideal candidate is comfortable working with large datasets, identifying trends, and translating insights into clear, impactful narratives.

They should be a self-starter who thrives in ambiguous environments, demonstrates strong attention to detail, and is capable of working in a fast-paced, dynamic setting. A passion for understanding customer behavior and representing the voice of the customer to leadership is essential.

Key Responsibilities
  • Monitor fieldwork for ongoing brand tracking programs across multiple global markets
  • Oversee quarterly pulse surveys across various regions
  • Draft and deliver research reports and insights
  • Supervise dashboard activity managed by third-party providers
  • Support ad hoc analysis related to brand performance
  • Manage end-to-end survey execution
Required Experience
  • Product or brand research/insights experience
  • 5+ years managing brand tracking programs across multiple countries
  • Experience authoring research reports
Required Technical Skills
  • Basic statistical knowledge (e.g., correlations, statistical testing)
  • Experience with survey and analytics platforms (e.g., Quicksuite or similar tools)
  • Advanced proficiency in Microsoft Excel, Word, and PowerPoint