Marketing Manager, Customer Advocacy & Lifecycle Programs (Canada - Remote)
About The Role
We’re looking for a passionate and strategic Marketing Manager to own and evolve our customer advocacy and lifecycle marketing programs for McLean & Company (A division of Info-Tech Research Group). This role will own and execute key lifecycle initiatives—including onboarding, growth, and retention—while also building a formal customer advocacy program and launching a new customer awards initiative from the ground up. It’s both a strategic and hands-on role focused on deepening customer relationships and showcasing success.
Through these programs, you’ll drive campaigns that celebrate customer achievements, foster stronger engagement, and support long-term retention and growth. If you love creating marketing programs that put the customer at the center, this role is for you.
Key Responsibilities
Customer Advocacy & Awards
Experience & Education
We’re looking for a passionate and strategic Marketing Manager to own and evolve our customer advocacy and lifecycle marketing programs for McLean & Company (A division of Info-Tech Research Group). This role will own and execute key lifecycle initiatives—including onboarding, growth, and retention—while also building a formal customer advocacy program and launching a new customer awards initiative from the ground up. It’s both a strategic and hands-on role focused on deepening customer relationships and showcasing success.
Through these programs, you’ll drive campaigns that celebrate customer achievements, foster stronger engagement, and support long-term retention and growth. If you love creating marketing programs that put the customer at the center, this role is for you.
Key Responsibilities
Customer Advocacy & Awards
- Build and scale a formal customer advocacy program, identifying and activating satisfied customers to share their stories.
- Design and launch a new customer awards program, including developing nomination processes, promotional plans, and recognition strategies.
- Collaborate cross-functionally with Sales, Executive Services, and other Marketing teams to source advocates, promote opportunities, and align messaging.
- Develop program assets such as nomination forms, email campaigns, landing pages, and toolkits for internal and external use.
- Partner with Sales and Executive Services to surface and support high-impact customer stories.
- Build and execute scalable lifecycle marketing programs that support onboarding, growth, retention, and expansion across the customer journey.
- Implement segmented communications that guide customers through key moments—onboarding, risk, expansion, and renewal.
- Collaborate cross-functionally to ensure lifecycle strategies are aligned with broader business objectives.
- Analyze program performance and customer behavior to refine strategy and demonstrate impact.
- Experiment with new engagement tactics and apply insights to optimize programs over time.
Experience & Education
- 7-10 years of experience in B2B marketing with a focus on customer engagement, lifecycle, advocacy or awards programs.
- Bachelor’s degree in marketing, Communications, or related field.
- Strong customer-centric mindset with a talent for relationship-building and storytelling.
- Experience running integrated campaigns and engagement programs.
- Excellent communication and content creation skills, particularly for testimonials, case studies, and awards.
- Organized, data-driven, and comfortable managing multiple initiatives simultaneously.
- Proficient in tools like Salesforce, HubSpot, or other CRM/marketing automation platforms.