Data Analyst (CRM), Entry Level (Remote)

Job_Summary:

NMQ Digital is a fast-growing digital services company that specializes in supporting multinational companies with various digital marketing solutions. They are looking for a Data Analyst (CRM) to design data pipelines, analyze marketing campaign performance, and collaborate with teams to optimize strategies.

Responsibilities:

• Design and maintain integrated data pipelines combining CRM platform data (e.g., SFMC) with web analytics (Google Analytics) for unified campaign reporting.

• Analyze email marketing campaign performance: open rates, click-through rates, conversion rates, and revenue impact.

• Conduct A/B tests on email subject lines, content, and CTAs; analyze results to recommend optimizations.

• Develop interactive dashboards and reports (Tableau, Power BI, or Google Data Studio) that provide clear, actionable insights on campaign effectiveness and customer engagement.

• Collaborate closely with marketing, sales, and data engineering teams to understand data needs and support campaign strategy.

• Validate data quality and ensure compliance with privacy and security standards.

• Identify trends, anomalies, and customer behavior patterns to optimize marketing strategies and customer retention efforts.

• Support segmentation and personalization initiatives by leveraging CRM and behavioral data.

• Assist in the creation of customer retention models and customer lifetime value (CLV) analysis.

• Provide insights and recommendations to improve multi-channel marketing efforts and overall customer journey.

• Document processes, dashboards, and data definitions to ensure transparency and reproducibility.

• Mentor junior analysts on CRM data best practices and analytics techniques.

Qualifications:

-Required:

• Bachelor’s degree in Marketing Analytics, Data Science, Economics, Statistics, or a related field

• 2 years of experience in CRM analysis, marketing analytics, or data-driven campaign optimization

• Strong knowledge of CRM platforms, preferably Salesforce Marketing Cloud (SFMC) or similar

• Experience integrating marketing data from multiple sources (e.g., SFMC, Google Analytics)

• Proficient in SQL and data visualization tools (Tableau, Power BI, DOMO)

• Working knowledge of Python or R for data analysis and campaign optimization

• Familiarity with A/B testing methodologies, segmentation, and conversion funnel analysis

• Understanding of marketing KPIs: open rates, click-through rates, conversion rates, revenue attribution, engagement metrics

• Awareness of data privacy regulations (e.g., GDPR) and best practices for data compliance

• Strong analytical, problem-solving, and communication skills; ability to translate technical findings into actionable business insights

-Preferred:

• advanced degree preferred

Company:

NMQ Digital (formerly known as IST@ease) is a global provider of digital marketing execution services.