Social Media & Content Manager
About The Company
CatchCo is a leading innovator in the outdoor recreation industry, renowned for creating the original fishing subscription box, Mystery Tackle Box, since 2012. Our mission is to encourage outdoor activity and bring people closer to nature by providing high-quality fishing products and engaging content. We are committed to inspiring outdoor enthusiasts and making fishing accessible and enjoyable for all. Our products are available through major retail outlets such as Walmart, Dick’s Sporting Goods, Amazon, and directly through our website. Having transitioned from venture-backed startup to a profitable, sustainable business under new ownership, CatchCo emphasizes lean operations, lasting growth, and a passion for outdoor adventure. We value individuals who share our enthusiasm for outdoor activities and are dedicated to creating meaningful experiences for our community.
About The Role
We are seeking a talented and innovative Social Media & Content Manager to join our team remotely on a full-time basis. This role is pivotal in shaping and executing CatchCo’s social media strategy, with a primary focus on producing compelling fishing-related content and fostering community engagement. The ideal candidate will possess a strong knowledge of fishing, coupled with expertise in social media management, content creation, and influencer collaborations. You will be responsible for driving audience growth, increasing brand visibility, and enhancing community interaction across multiple platforms including Instagram, TikTok, Facebook, and YouTube. The role involves close collaboration with internal teams and external creator partners to support product launches, marketing campaigns, and storytelling initiatives, all aimed at inspiring outdoor enthusiasts and expanding our reach.
Qualifications
CatchCo is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.
CatchCo is a leading innovator in the outdoor recreation industry, renowned for creating the original fishing subscription box, Mystery Tackle Box, since 2012. Our mission is to encourage outdoor activity and bring people closer to nature by providing high-quality fishing products and engaging content. We are committed to inspiring outdoor enthusiasts and making fishing accessible and enjoyable for all. Our products are available through major retail outlets such as Walmart, Dick’s Sporting Goods, Amazon, and directly through our website. Having transitioned from venture-backed startup to a profitable, sustainable business under new ownership, CatchCo emphasizes lean operations, lasting growth, and a passion for outdoor adventure. We value individuals who share our enthusiasm for outdoor activities and are dedicated to creating meaningful experiences for our community.
About The Role
We are seeking a talented and innovative Social Media & Content Manager to join our team remotely on a full-time basis. This role is pivotal in shaping and executing CatchCo’s social media strategy, with a primary focus on producing compelling fishing-related content and fostering community engagement. The ideal candidate will possess a strong knowledge of fishing, coupled with expertise in social media management, content creation, and influencer collaborations. You will be responsible for driving audience growth, increasing brand visibility, and enhancing community interaction across multiple platforms including Instagram, TikTok, Facebook, and YouTube. The role involves close collaboration with internal teams and external creator partners to support product launches, marketing campaigns, and storytelling initiatives, all aimed at inspiring outdoor enthusiasts and expanding our reach.
Qualifications
- 3–5 years of experience managing social media accounts for a consumer brand or agency.
- Proven track record of growing audiences and engagement across multiple social platforms.
- Excellent writing, editing, and communication skills adaptable to various audiences.
- Strong knowledge of social media tools, analytics, and content creation software.
- Experience in developing and executing social media strategies aligned with business goals.
- Ability to analyze performance metrics and optimize campaigns based on insights.
- Familiarity with influencer marketing, creator partnerships, and community management.
- Passion for fishing and outdoor activities, with a deep understanding of different fishing styles and techniques.
- Comfortable creating content on camera and producing original media content.
- Ability to work independently in a remote setting while maintaining effective communication with team members.
- Develop and implement a comprehensive social media strategy aligned with CatchCo’s brand voice, goals, and growth targets.
- Create and maintain a content calendar to ensure consistent posting and campaign execution across platforms.
- Write, edit, and publish engaging fishing content tailored to each social media platform, including Instagram, TikTok, Facebook, and YouTube.
- Collaborate with marketing, product teams, and external creators to develop creative briefs, product launch content, and campaign activations.
- Manage community interactions by responding to comments, messages, and customer inquiries promptly and professionally.
- Identify, onboard, and manage influencer and creator partnerships, including campaign coordination, tracking deliverables, and analyzing ROI.
- Monitor and analyze social media performance metrics, preparing regular reports to inform strategy and optimize content.
- Stay up-to-date with emerging social media trends, platform updates, and best practices to continuously enhance our social media presence.
- Oversee user-generated content and ambassador programs, supporting paid social initiatives to maximize reach and engagement.
- Competitive salary commensurate with experience.
- Flexible remote work environment, promoting work-life balance.
- Opportunity to work with a passionate team dedicated to outdoor recreation and community building.
- Access to exclusive fishing products and events.
- Professional development opportunities and ongoing training.
- Health, dental, and vision insurance options.
- Paid time off and holidays.
CatchCo is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.