Job Overview:

The Marketing Specialist will be responsible for developing and executing marketing strategies that drive brand awareness, engage potential clients, and generate leads for our accounting firm. This role requires a strategic thinker with hands-on experience in digital marketing, content creation, and campaign management.

Key Responsibilities:

Develop Marketing Strategies: Create and implement marketing plans that align with the firm’s business objectives, focusing on increasing brand visibility and attracting new clients.
Content Creation: Produce engaging content such as blogs, newsletters, social media posts, and case studies that demonstrate the value of our accounting services.
Digital Marketing: Manage the firm’s online presence through SEO, SEM, PPC, and social media marketing efforts, ensuring consistent brand messaging across all platforms.
Campaign Management: Design and execute marketing campaigns aimed at promoting accounting services, special offerings, and industry expertise.
Lead Generation: Develop strategies to capture leads through targeted digital campaigns, webinars, and email marketing.
Analytics & Reporting: Monitor the performance of marketing activities, provide insights through detailed reports, and recommend optimizations.
Client Engagement: Collaborate with the sales team to develop client-focused materials, such as proposals, presentations, and promotional content.
Partnerships & Events: Identify and coordinate opportunities for collaboration with industry partners and attend relevant events or webinars.

Qualifications:

Bachelor’s degree in Marketing, Communications, Business, or a related field.
3+ years of experience in a marketing role, preferably in professional services (accounting, finance, law).
Strong understanding of digital marketing techniques including SEO, SEM, social media, and email marketing.
Experience with content marketing and the ability to write compelling, clear, and persuasive copy.
Proficiency in marketing tools such as Google Analytics, Google Ads, CRM systems, and social media management platforms.
Excellent project management and organizational skills, with the ability to manage multiple campaigns simultaneously.
Strong analytical skills to track, measure, and improve marketing effectiveness.
Knowledge of the accounting or financial services industry is a plus.

Benefits:

Competitive salary and performance-based incentives.
Flexible work hours and remote work opportunities.
Professional development and continuous learning opportunities.
Supportive and collaborative team environment.