Marketing Specialist

Published

Marketing Leader

Our client is a leading digital asset protocol that has revolutionized the blockchain ecosystem with its innovative solutions. Known for pioneering the first NFT standard on a major blockchain, enforcing on-chain royalty payments, and pioneering the compression of NFTs, they are a cornerstone in the blockchain industry, responsible for minting over 500 million assets across 50 million unique wallets.

The Foundation is now seeking a dynamic Marketing Lead to spearhead the next phase of growth for their Protocol. This role is ideal for a versatile marketing expert who can craft compelling narratives to boost awareness of the protocol, execute impactful product launch campaigns, and strengthen their Foundation’s bond with its community. This position offers a unique opportunity to make a significant impact and shape the future of digital assets.

Responsibilities:

  • Enhance the visibility of the our clients Protocol and its developer platform through strategic marketing across various channels, including social media, their Developer Hub, the official website, Discord, and at in-person events.
  • Collaborate closely with the Engineering, Product, and Business Development teams to simplify and effectively communicate complex technical concepts to a broader audience.
  • Foster deeper community engagement by spotlighting and supporting ecosystem teams building on the Protocol.
  • Develop and implement go-to-market strategies in partnership with the Engineering, Product, and Business Development teams.
  • Spearhead growth initiatives such as SEO, paid advertising, and lifecycle marketing.

What You Bring:

  • A minimum of 5 years of marketing experience, including at least 3 years in a web3 environment, preferably with an L1/L2 or other highly technical infrastructure-focused projects.
  • Proven success in executing impactful product launch and growth campaigns within an early-stage startup environment.
  • Experience managing external marketing resources, such as agencies.
  • A deep passion for cryptocurrency, NFTs, and blockchain technology, with a particular interest in the blockchain ecosystem.
  • Strong team player skills with the ability to thrive in a fast-paced environment while managing multiple responsibilities.
  • Excellent communication skills, both written and verbal.
  • A self-driven individual capable of handling ambiguity and taking initiative.

Location: Remote