Title: Marketing and Campaign Specialist

Type: 6-Month Contract

Location: Fully Remote (U.S. Only / No Sponsorship)

Summary:

Our client is seeking a Marketing and Campaign Specialist to support product campaigns’ go-to-market (GTM) orchestration across the company. This role also supports GTM development for selected seasonal integrated marketing campaigns.

Requirements / Qualifications:

Bachelor’s Degree in Business, Marketing, or Communications.
2+ years of campaign and channel marketing experience.
Marketing background including campaign execution.
Demonstrated experience and competency in supporting the development of integrated marketing plans with a focus on digital media for retail.
Demonstrated ability to manage work in a deadline and process-driven environment.
Demonstrated ability to think creatively.
Experience and success in productively managing partners and relationships in developing marketing programs or campaigns.
Actively participates and collaborates with others for the achievement of business goals.
Experience working in a multi-brand retailer or marketing/ad agency.
Product marketing experience is preferred.
Familiarity with the outdoor industry, including activities and brands (preferred).
Strong attention to detail.
High degree of accountability.
Strong written and verbal communication skills.
Self-starter eager to learn in an entry-level position.
Proficient with Microsoft Office, including PowerPoint, Outlook, Teams, and Excel.

Responsibilities:

Managing GTM details in support of product marketing.
Leading GTM development and execution across owned, earned, and paid channels in support of new and exclusive product launches.
Leading GTM communication and coordination for 2024 product campaigns.
Supporting campaign managers with campaign tactical execution.
Facilitating 2025 omnichannel and marketing GTM development against prioritized product messages which can include new product launches, exclusives, individual product/brand campaigns, or multi-category campaigns.
Supporting Sr. Program Managers on the team for selected integrated marketing campaigns, including supporting the development of campaign documentation and plans, representing opportunities needed to bring strategy to market, and keeping campaign stakeholders updated.
Partnering with Merchandising on shifts to prioritize products/brands/categories, working across Marketing, Digital, and Visual Merchandising to ensure shifts are supported and a cohesive customer experience is maintained.
Supporting the GTM development for selected playbooks which can include new product launches and exclusives.
Assuring that branding, product, and experiential elements are appropriately represented across customer touchpoints.
Supporting campaign development with marketing and cross-divisional partners, including Marketing Program Managers, Channel Managers, Visual Merchandising, Digital Retail, and Creative partners.
Supporting meetings and documentation through the campaign development cycle to keep stakeholders uniformly informed of progress, changes, and updates to the work in development.
Supporting the process to amend or update customer experience when key deliverables or direction changes.