Digital Social Media & D2C Sales Funnel Optimisation Lead (USA Focus)

šŸ“ Remote (USA Preferred) | šŸ•’ Full-Time | šŸ§  Consumer Products | šŸ’„ Mission-Driven Brand


LOFB International is on a mission to challenge the norms, build a global movement around menā€™s mental health, and scale breakthrough consumer brandsā€”from cigars to non-alcoholic beerā€”that make a real-world impact. Now, weā€™re looking for a highly experienced digital operator to take our social media, sales funnels, and online community-building to the next level.


šŸ§© Your Role:

You will lead our digital marketing and social media strategy with a sharp focus on D2C funnel optimisation across the LOFB Group. Youā€™ll be instrumental in building both the brand and bottom line through smarter digital campaigns, community engagement, and performance-driven storytelling.


šŸ“Œ Core Responsibilities:


šŸ“ˆ Digital Marketing & Sales Funnel Optimisation

  • Lead social strategy across all platforms (organic + paid), driving visibility and conversion
  • Create and continually optimise funnels that turn clicks into loyal customers
  • Analyse performance data to increase ROI on every campaign
  • Produce compelling contentā€”posts, reels, video, podcast snippetsā€”for multi-channel use
  • Own daily engagement across social platforms and respond in real-time
  • Design and manage digital assets across LOFB and affiliated Levine Group brands
  • Use data to innovate and experiment with new creative ideas and campaign approaches
  • Maximise organic & paid media spend through laser-focused targeting and testing


šŸ‘„ Online Community Building

  • Develop digital spaces (Discord, Instagram, etc.) to foster loyal brand advocates and influencers
  • Activate strategic collaborations, referrals, and user-generated content
  • Build momentum behind LOFBā€™s mission: real people, real conversations, real community


šŸ¤ Customer Experience

  • Enhance the customer journey from awareness to post-purchase loyalty
  • Implement tools for personalised marketing and predictive analytics
  • Lead CRM strategy, email nurture campaigns, and communication automation
  • Maintain and evolve our web presence and digital systems for scale



šŸŽÆ Who You Are:
  • 5+ years experience in social media, D2C digital funnels, and performance marketing
  • Deep expertise in CPG or lifestyle brandsā€”ideally in the U.S. market
  • Highly skilled in analytics, A/B testing, and CRM platforms (Klaviyo, HubSpot, Odoo etc.)
  • A creative thinker with operational executionā€”content + conversion are your dual strengths
  • Passionate about mental health, bold storytelling, and brand missions that matter



šŸŒ Why LOFB?

Weā€™re not just another consumer brand. We direct 40% of our net profits to support menā€™s mental health and wellbeing. At LOFB, your work isnā€™t just performance marketingā€”itā€™s purpose marketing.

Apply now to lead the charge in growing a disruptive global movement.

šŸ“© Send your resume and 3 examples of past digital campaigns or funnel success to [email protected]

šŸ”— www.lovelofb.com