Job Title: Content Writer

Location: Remote

Job Type: Full-time

About Us:

Gini Talent is a dynamic and forward-thinking HR & Search & Selection Services company that values creativity, innovation, and the power of storytelling. We are seeking a talented Content Writer to join our team and help us communicate our message effectively to a diverse audience.

Job Summary:

As a Content Writer, you will be responsible for creating engaging, informative, and high-quality content across a variety of platforms. You will work closely with our marketing and product teams to develop content that aligns with our brand voice, drives engagement, and meets business goals.

Key Responsibilities:

Research, write, edit, and proofread content for blogs, articles, social media, website copy, email campaigns, and other marketing materials.
Collaborate with marketing, product, and design teams to create compelling content that aligns with our brand and messaging.
Optimize content for SEO, including the use of keywords, meta descriptions, and other best practices.
Stay up-to-date with industry trends and generate ideas for new content topics.
Adapt writing style to different audiences, industries, and formats.
Ensure all content is consistent with brand voice, style, and tone.
Monitor content performance and suggest improvements to drive traffic and engagement.
Assist in content strategy development and planning.

Qualifications:

Proven experience as a Content Writer, Copywriter, or similar role.
Excellent writing, editing, and proofreading skills.
Strong research skills and the ability to write on a variety of topics.
Familiarity with SEO best practices and tools (e.g., Google Analytics, Ahrefs, etc.).
Ability to meet deadlines and manage multiple projects simultaneously.
Strong attention to detail.
Experience with content management systems (e.g., WordPress).
Bachelor’s degree in English, Journalism, Marketing, Communications, or a related field (preferred).

Preferred Skills:

Experience in writing for Human Resources & Recruitment.
Knowledge of social media platforms and content promotion strategies.
Experience with graphic design tools (e.g., Canva) or basic HTML skills.

Benefits:

Flexible working hours
Opportunities for career growth and development