Company Description

RTBAnalytica is a team of programmatic, data science, and analytics experts dedicated to helping businesses unlock the true potential of their digital and data assets. We work with leading brands and advertisers globally to create impactful digital advertising solutions. Our dynamic industry offers opportunities to create innovative solutions and deliver results that make a difference.

Role Description

This is a full-time remote role for a Business Development Specialist at RTBAnalytica. The Business Development Specialist will be responsible for building and maintaining relationships with clients, identifying new business opportunities, developing growth strategies, and collaborating with cross-functional teams to drive revenue. Daily tasks include prospecting, negotiating contracts, and meeting sales targets.

Responsibilities:

Serve as a key member of the ad sales team, helping to drive overall RTBAnalytica Sales strategy and business growth.
Develop and execute lead generation outbound strategies and campaigns that align with business objectives and drive revenue growth.
Design, implement, and optimize multi-channel marketing campaigns to generate high-quality leads, including Cold email marketing, Calling, LinkedIn outreach, and WhatsApp.
Conduct thorough market research and competitor analysis to identify target audience segments, key trends, and opportunities for lead generation.
Implement lead nurturing programs to cultivate prospects and drive conversions, leveraging marketing automation and CRM tools.
Analyze and report on the performance of lead generation campaigns, providing insights and recommendations to optimize marketing effectiveness and increase ROI.
Establish and build strong, profitable, long-term relationships with media agencies and brands and expand the partner ecosystem.
Build scale into the business development function by collaborating with internal stakeholders (product, program, and marketing teams) to develop joint business plans and upsell opportunities.
Prepare and present business reviews to the senior management team regarding progress and roadblocks to increasing adoption customers.
Stay up to date with industry trends, best practices, and emerging technologies in demand generation, and apply them to improve campaign performance and overall marketing strategies.
Manage client relationships, ability to strategize and present cohesively.
Create aggressive sales pitch, and seal new business. Also, make sure that the delivery is being met to clients, responsible for the end-to-end sales process.
Help with hiring and organization building for future scale.

Requirements:

Bachelor's degree in marketing, business, or a related field.
A master's degree is a plus.
3+ years in B2B SaaS demand generation, preferably within the Adtech, Media Analytics, Advertising Agency, and Digital Marketing industry.
Strong knowledge of demand generation strategies, tactics, and tools like Smartlead, Instantly, Phantombuster, Prospect, Sendgrid, Apollo, Hubspot, and Lusha.
Proficient in marketing analytics, ability to measure and analyze campaign performance, identify trends, and make data-driven recommendations.
Preferred qualifications include prior involvement in B2B marketing.
Collaborative mindset and the ability to work effectively with cross-functional teams to achieve common goals.
Self-motivated and results-oriented, with a track record of meeting or exceeding targets and KPIs.
Agile and comfortable working in a fast-paced startup environment.
Strong project management skills with the ability to prioritize and manage multiple projects and stakeholders simultaneously.
Focus on collaboration and making progress every day over excellence.

Business Development Executive